There’s no argument that nothing converts browsers into buyers and leads quite like remarketing ads. Remarketing works. Advertisers know it, and so does Google.
For the uninitiated, remarketing ads allow advertisers to show ads across the web, and even in apps and social networks, to people who have visited your site and for whatever reason, didn’t convert.
It allows advertisers to laser-target their highest intent audience with powerful messaging to get them over the line. For example, offering free-shipping to that user who abandoned their $200 shopping cart to get them over the line. Or, an offer of a free consultation to the user who didn’t fill out an enquiry form for your law firm.
It’s because of this that most advertisers see astronomical returns on ad spend of as much as 1,000% for these sorts of campaigns.
Given Google’s massive power in the digital space, it’s no wonder that many advertisers both big and small use their Google AdWords platform to set up their remarketing campaigns.
What Google won’t tell you though is that, while they can offer access to a large ad network, it is merely a fraction of the entire available ad space on the market.
In fact, Google Display only accounts for a quarter of total available impressions on the market. So, while many advertisers are happy with their remarketing campaigns, what they don’t realise is that they could be doing much, much better.
After all, given that remarketing converts at the highest ROI of most digital marketing channels, isn’t it logical that you should aim to reach as close to 100% of this audience as possible?
With Google alone, this just isn’t possible. Enter Loopa remarketing.
Loopa is a remarketing solution which enables advertisers to reach a remarketing audience across Yahoo, Fairfax, News.com.au, Linkedin, Microsoft, as well as Google’s own exchange, and many more.
This greater reach enables advertisers to reach more of their best audiences and ultimately deliver better results.
Lastly, we advocate complimenting retargeting with Dynamic Creative Optimisation (DCO) We will build your customised dynamic creative ad-tech in-house by our highly skilled and experienced Ad Operations team, but we also offer a white-label solution for Agencies as well. We specialise in all things dynamic and love to push the limits with our technology. And because we wrote our own ad-tech, it’s easy for us to quickly meet your requirements, so you can turn window shoppers into buyers.