Sure, you know all about Facebook, but do you know about Facebook Canvas? Launched in Feb 2016, Canvas is a mobile fullscreen experience, open from Facebook ads in News Feed to reveal a combination of videos, photos, GIFs and call-to- action buttons, delivering what some call a "microsite-like experience" that encourages people to click, scroll, swipe and tap to engage with your brand right on the Facebook platform.
Canvas will tell your story using beautiful and effective brand and product experiences on mobile. Users can swipe through a carousel of images, tilt to view panoramic images and zoom in to view images in detail, making the Canvas experience immersive and engaging in a way that mobile sites aren't. When a user clicks on your ad format it expands to fill their device's screen completely. And because Canvas uses the same technology that makes photos and videos load quickly on Facebook, it will load as much as 10 times faster than the standard mobile web video.
With all of the statistics showing us that mobile usage is continually increasing, we want to help you leverage off this new way to connect and engage with mobile users and build on the success of your business.
When we create a Canvas for you/your brand, we can add more segments of information (text, images, videos, and CTAs) on a single post or ad, making them even more valuable to both you and your customers. We can use Canvas to showcase more uses of a single product, highlight new products and tell your narrative in a new way that will keep your audience engaged and help build brand rapport.
When we create your Canvas fullscreen experience Facebook we can other it to other ad formats including a post on your page or a Carousel ad. We’ll customise your Canvas to maximizes the results for your desired objective, including:
- Traffic (website clicks, page promotion and app engagement)
- Brand Awareness
- Video views
- App installs
- Store visits
AND WHAT ABOUT INSTAGRAM?
Canvas is available to use in your Instagram feed, as long as we use the following ad formats:
- Single Image
- Single Video
LANDING PAGE COMPATIBILITY
We'll use Canvas to design entertaining and eye-catching ads that entertain using the entire screen to grab their full attention. Then, we’ll dazzle them (and you) with one of Facebook's customizable CTA buttons, seamlessly maneuvering them to a highly optimized landing page designed to convert them into a new customer.
LET US CANVAS YOU
In this current digital age, with the average attention span being less than eight seconds, the power to captivate a mobile prospect using Canvas can’t be ignored. And neither can the fact that "53% of Canvas ad viewers see at least half of the ad and the average view time per ad is 31 seconds".
Let us know when you're ready and our team will conceive and build Canvas ads that tell compelling, highly engaged brand and product stories out of interactive creative, your current inventory and compelling CTA buttons.