OCT 04 2019

Programmatic Continues to Grow

Programmatic advertising has changed the advertising landscape dramatically and is continuing to shape the future of the industry

According to Zeniths Programmatic Marketing Forecasts, programmatic advertising in Australia is estimated to reach US$2.92 billion, which will represent a 67% growth between 2018-2020. However, Australia isn't the only country who's programmatic advertising is skyrocketing.

The US is currently the biggest spender for programmatic. In 2018 the US spent US$40.6 billion on programmatic advertising. This is no surprise considering the political ad spend alone in the US, which is largely programmatic, is estimated to reach US$9.9 billion in 2020. Overall, programmatic accounts for 83% of all digital media in the US in 2018.

Canada isn't far off the US with 82% of all their digital media being traded programmatically. This number is expected to rise to 99% by 2020 and it is expected that most markets will follow in Canadas footsteps, eventually trading all digital media programmatically.

Europe is also seeing positive results for their programmatic sales with The Drum reporting a 33% sales growth in 2018, despite the introduction of the GDPR (General Data Privacy Regulation). Although the GDPR may make it harder for European advertisers to gain access to data, there is still an undeniable demand for programmatic advertising and advertisers are successfully complying with the GDPR while advertising programmatically.

When it comes to programmatic, there's no doubt that this trend is here to stay and the statistics are showing exponential growth worldwide.

Need help with your advertising strategy? Signifi Media are one of the few Agencies in WA that specialise in Programmatic Advertising. We run programmatic activity both nationally and internationally for clients in Asia, Europe, U.K. and U.S. If you would like to know more about programmatic then please contact us today, to learn what we can do for you.



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